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Marisol Quintanilla's avatar

Congratulations, this is a badge of honor!

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Matt Osborne's avatar

Twitter is the number one performing platform in terms of video virality. Basically, a video uploaded to Twitter will likely cross over to appear on other platforms, such as Instagram, whereas a video posted on Instagram will likely only ever appear on Instagram. TikTok is the number two platform for cross-platform virality. You will see more TikTok videos on Instagram than you will ever find Instagram videos on TikTok. This is in fact why the progressive left was so vociferously opposed to congressional action against TikTok. Elon Musk had just purchased their number one platform, so losing their second choice was seen as catastrphic. (Source: I have left the left but still monitor some webinars.) Hope this helps contextualize the issue.

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